Nobody in it is real. Everything about them is.
Her age, town, schooling, spending and phone habits all come from public records. No one writes her a personality.
How we built a second India.
Most AI research starts from the internet. TeloSight starts from India's census.
How a study runs
Together, they add up to India.
Everyone is drawn in India's real proportions of age, town, schooling and spending.
No 12-year-old CEOs.
Age, schooling, work and spending are linked the way the data links them, so every person makes sense as a whole.
You bring one decision.
A price, an ad, a film, a campaign. Bring two options. You don't need to share any data.
Each person answers alone.
They see one option and give their own reaction. Nobody copies the person next to them.
We ask twelve ways before we call it.
The same question goes in twelve different wordings. If they don't point the same way, your report says no clear winner.
Version B wins
- Woman, 34Census of India
- Big-city homeCensus of India
- College graduatePeriodic Labour Force Survey
- Middle spending bandHousehold Consumption Expenditure Survey
- Online every day, on her own phoneComprehensive Modular Survey: Telecom
- Pays by UPIGlobal Findex
What you get. What you don't.
You get
- Which option wins.A clear call, or “no clear winner”.
- Why.The reasons, in people's own words.
- Who said what.Every person's answer, row by row.
- Where we're unsure.Gaps in the evidence, stated in the report.
You don't get
- By how much.No exact numbers. The evidence doesn't support them.
- City against city.We describe each group. We don't rank them.
- Today's census.India's last one was in 2011. Every report says how that could tilt a result.
- A reason to skip fieldwork.Narrow ten options to two, then test those with real people.
See the end before you begin.
Bring one decision you can't afford to get wrong. In 30 minutes we'll scope it, simulate it and show you how India takes it. The chai is on us.
telos (n.) the end toward which a thing moves.